LOS ANGELES, June 22 /PRNewswire-FirstCall/ — Rentrak Theatrical, a
business unit of Rentrak Corporation (Nasdaq: RENT), today announced the
weekend theatrical box office estimates for the weekend period of June 20
through June 22, 2008 according to the company’s Box Office Essentials(TM)
theatrical box office data collection and analytical service.
The twelve estimated top producing motion pictures for the weekend, per
data collected as of 9:30AM Pacific on Sunday, June 22 by Rentrak Theatrical
include:
Rank Title Weekend Gross (Locations)
1 Get Smart $39,155,000 (3911)
2 Kung Fu Panda $21,700,000 (4053)
3 The Incredible Hulk $21,556,660 (3508)
4 The Love Guru $14,000,000 (3012)
5 The Happening $10,000,000 (2986)
6 Indiana Jones Kingdom Crystal Skull $8,414,000 (3171)
7 You Don’t Mess With The Zohan $7,200,000 (3278)
8 Sex And The City $6,465,000 (2442)
9 Iron Man $4,002,000 (1912)
10 The Strangers $1,948,830 (1578)
11 Chronicles of Narnia: Prince Caspian $1,708,000 (1462)
12 What Happens In Vegas $770,000 (708)
Weekend of 06/20/2008 to 06/22/2008
(C) 2008 by Rentrak Corporation
About Box Office Essentials
Box Office Essentials provides each studio with password-protected,
real-time, web browser-based and 24/7 access to data pertaining
specifically to their movie release titles. A sophisticated toolset allows
studio distribution executives to view and analyze the information at
different levels of detail and across a multitude of attributes (by theatre
circuit, DMA, time zone, etc.), enhancing their ability to make faster, and
better informed decisions. Additional features include online school
calendars (K-12 and college), interactive release schedule and 24-hour
subscriber support.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information
management company serving clients in the media, entertainment, retail,
advertising and manufacturing industries. The company’s Entertainment
Essentials(TM) suite of services is redefining media measurement in the
digital broadband era. Entertainment Essentials provides customers with
near-real-time, actionable insight into performance of content distributed
over a wide variety of modern media technologies. Available by license or
subscription, each Entertainment Essentials application allows executives
to analyze detailed industry-wide and title-specific data to make decisions
that enhance the bottom line and provide competitive advantage. For further
information, please visit Rentrak’s corporate Web site at
http://www.rentrak.com.
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abartz@rogersandcowan.com


























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